We consider there to be seven primary types of logos. These logos include: Icon, Word Mark, Letter Mark, Combination Mark, Emblem, Official, and Photo. We have provided samples and explanations of each of these logos types, which may be viewed by selection from the bullets to the right.
Logos may seem like an insignificant piece of your marketing puzzle, but a good logo is key to your entire corporate identity, as well your marketing strategy. When you see golden arches, you immediately identify it with McDonalds. When you see the Nike swish you immediately identify that with their products. These are both great examples of “Icon Logos” that are doing their job. If you develop a logo that is successful then people will recognize you by your logo. They will begin to associate your logo with the reputation that your company or firm has established.