“Word Mark Logos” are essentially text logos. These logos spell out the business or company name and may also incorporate 1 or 2 initials of the business or company name. Typically “Word Mark Logos” utilize a rare, unique or unusual font to provide a unique appearance that would not be commonly recognized. It is also common for these types of logos to have the font used to be altered or exaggerated in some way, to provide a special and unique touch as well. Below are just a few examples of “Word Mark” logos mark, which we have created for our clients.
As just a side note, the top two Word Mark logos were designed for sister companies with the same owner. Sharkey Graphic Solutions enjoyed the pleasure of working closely with this client to achieve a perfect balance between each of their two logos.