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Tips & Techniques

This corner of our website is great for customer’s as well graphic enthusiasts. Our goal for this page is to appeal to a wide range of graphic experience levels. Some of our "Tips & Techniques" postings are targeted for graphic beginners while other postings are geared for the more advanced graphic designers. We are hoping that everyone may find something that they can use from our monthly postings.

Share Your Secrets

If you would like share one of your own graphic secrets to our page that you have been keeping locked up, please share your clever trick and we may post it.  If we do, we will give you credit for your great idea on our web site when we post it. Just be sure to let us know who you wish to be identified as if you prefer not to disclose your true identity.

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SUBCONTRACTING ISSUES

PROBLEM: IN TODAY’S BUSINESS OF PRINTING IT HAS BECOME ALMOST IMPOSSIBLE TO COMPETE AGAINST ALL OF THE GIANT LOW COSTS PRINTERS OUT THERE, ESPECIALLY WITH PRODUCTS SUCH AS BUSINESS CARDS, BUT THE BIGGEST PROBLEM THAT WE ARE SEEING OUT THERE ARE THE ALMOST UNPREDICTABLE ISSUES WITH EACH PRINTER YOU MAY SUBCONTRACT WITH.

Answer:

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What does Vector mean, and what’s so great about it?

What does Vector mean, and what’s so great about it? You may have heard the term “Vector Image” when you ask your printer what they need for files. A “vector image” is a mathematically based image as opposed to a “continuous tone” image, which is what your camera takes and is also always used for web graphics.

 

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Inventory VS. Staying Lean

“I HAVE A SMALL BUSINESS & IN AN EFFORT TO CONTROL MY OPERATING COSTS I KEEP AS LITTLE INVENTORY AS I CAN ON HAND OF EVERYTHING”
This has become a common thought process with any sized business, but keeping low inventories doesn’t necessarily mean you will be saving money.

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Exporting PDFs with Bleeds from Adobe InDesign

Exporting PDFs with Bleeds from Adobe InDesign
When creating a bleed job in InDesign, be sure to carefully look at your “Marks & Bleeds” settings when exporting it to a print ready PDF or you may not end up with a full 1/8 bleed, even though your InDesign document settings were set up that way. More specifically, your crop marks will be placed about 1/16” into your bleeds therefor giving you a true 1/16” bleed instead of a full 1/8” bleed as intended. This occurs because the Adobe default for the offset for crop marks is .0833”. See Figure “A”.

12-Figure  A

 

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Never make normal black type from process

Microsoft Words and other programs have a bad habit of making black type out of all 4 colors. Even though the type may look black on your screen, be sure to check your separation preview when viewing your exported PDF and check to be sure.

14-Figure A

 

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Making Good Design Decisions

Lots of design ideas look great in front of your computer but don’t always work the way you plan after your final product is received. Just one example is applying outside borders. Let’s take business cards as an example.

Click on the image to Zoom In - 

 Tip 1 Before & After

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Monster Sized PDF files

"My PDFs are coming out too Big! Something that should be less than a megabyte is coming out huge and too big to email"

For other graphic designers out there who can’t understand why a simple PDF is coming out much larger than it should be, NO it’s not you. This is just a layering glitch that Adobe has never really completely fixed.  Here is an unbelievably simple trick.

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The Benefit of setting your black type to overprint

When setting up any type of print ready document, if you are placing black type over an image or any color background, be sure that it is set to “overprint” and not “knock out” from the background. The reason for this is simple. Type, by its nature is quite narrow and fine, so if your printing is even slightly out of register, you will notice a hideous white halo around it. See “”Figure A”.

 

13-Figure A

 

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