PROBLEM: IN TODAY’S BUSINESS OF PRINTING IT HAS BECOME ALMOST IMPOSSIBLE TO COMPETE AGAINST ALL OF THE GIANT LOW COSTS PRINTERS OUT THERE, ESPECIALLY WITH PRODUCTS SUCH AS BUSINESS CARDS, BUT THE BIGGEST PROBLEM THAT WE ARE SEEING OUT THERE ARE THE ALMOST UNPREDICTABLE ISSUES WITH EACH PRINTER YOU MAY SUBCONTRACT WITH.
Answer:
- My first most important suggestion is to ALWAYS make sure that everything you send out is in CMYK (not RGB). Every RIP device out there will interpret “RGB” images differently. Don’t let something so simply destroy the color of your project.
- Examine everything you have your subcontractor produce for you before it reaches your customer. After a while you will begin to learn how each subcontractor destroys your projects. Some printers drastically gain on the magenta color. Some printers under trim everything. Some printers consistently run a day later on production than what they promise. These are only a few examples, but once you recognize these assorted problems with each of your subcontractors, you can usually compensate for them, thus hanging on to those clients who are more than happy to jump ship over almost anything.
