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Tips & Techniques

This corner of our website is great for customer’s as well graphic enthusiasts. Our goal for this page is to appeal to a wide range of graphic experience levels. Some of our "Tips & Techniques" postings are targeted for graphic beginners while other postings are geared for the more advanced graphic designers. We are hoping that everyone may find something that they can use from our monthly postings.

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If you would like share one of your own graphic secrets to our page that you have been keeping locked up, please share your clever trick and we may post it.  If we do, we will give you credit for your great idea on our web site when we post it. Just be sure to let us know who you wish to be identified as if you prefer not to disclose your true identity.

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What I have printed never looks like what’s on my monitor!

The color is always so different!

This has always been a problem since the computers have come on to the scene, and there is a combination of reasons for this occurring.

1. As shown in the illustration, the color range of “RGB” (Red-Green-Blue) as used on your monitor, is actually larger than the color range of “CMYK” (Cyan-Magenta-Yellow-Black) as used to print on paper with. Try to keep in mind that no matter how awesome your printer is, they may never be able to match your “RGB” color exactly through no fault of theirs, and yes, this does include our competition.

  

2. Even though they all display in “RGB”, all monitors vary drastically from one to another in color. We have found that HP monitors are the absolute worst we have seen for accurate color, while Apple monitors are extremely accurate. The old rule of thumb that “You get what you pay for” does actually apply to the quality of your monitors’ display performance. If you pay $750.00-$1000.00 for your monitor as apposed to $150.00-$300.00 for it, the odds are pretty high that the expensive ones will be much more accurate with color and display than the cheap ones will be.

3. Paper is also a huge factor in color variance when printing. As just an example, if you print something on a pure white gloss paper, and then print the same thing on an uncoated yellow linen paper, the color between the two items will be much different.

 

*Please keep in mind that offset printing will usually produce a higher quality product than digital (copiers) printing will, but due to the make ready costs of offset printing, it is only practical to go this route for longer press runs.